UK Christian Bookshops Directory: Christian Book Reviews: Using Your Church Web Site for Evangelism
 
Using Your Church Web Site for Evangelism Using Your Church Web Site for Evangelism

Vernon Blackmore
ISBN 9781851744572 (1851744576)
Grove Books, 2001
£2.95

Category: Internet and Technology

Has your church got one? A web site, that is. If not, why not? They're not difficult to build and needn't be expensive - you can pay as little or as much as you wish - but most importantly, as this short book (24 pages) makes clear, a web site is another doorway into your church. And if your church hasn't got one, that doorway is worse than closed: it doesn't even exist.

Blackmore doesn't pretend that having a web site will solve a church's declining membership problems - what we're talking about here, though the author doesn't use the term, is pre-evangelism: the welcome routine, establishing relationships. Because on the web you're not addressing a congegregation: every visitor is an individual. Will she stay or will she go, be drawn in or driven away?

Starting with the basics of what a web site is (and what it isn't), the book uses a case study to examine key issues: identifying your target audience - existing church members or outsiders, for example - and drawing up appropriate content; making important information accessible from the home page; and choosing the right people for a church web team ("The minister - long trained in writing essays and delivering sermons - may not be the best person to submit magazine-style articles").

Domain names. Links. Search engines. All these and more are touched upon. Whether your church already has a web site, is still thinking about it or has yet to even consider it, you'll find this book to be an invaluable resource either to review what's in place or to set the surf in motion. Don't upload without it.

Related Titles
Unweaving the Web
Web Style Guide
Web-Empower Your Church

Phil Groom, June 2001

Phil Groom is this site's Webmaster and Reviews Editor. He's a freelance blogger, writer and web developer who spent ten years managing the bookshop at London School of Theology alongside eight years writing web reviews for Christian Marketplace magazine before he came to his senses and went independent. You can find him on facebook or follow him on twitter @notbovvered.

Previously published by London School of Theology. Reused here by kind permission.

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